In order to be able to communicate with the audience across generations effectively, firms should discard some unfounded assumptions about marketing, as a starting point.
It’s no secret that different generations of target consumers think differently. It seems reasonable to assume that marketers need separate marketing strategies to target each one. Fortunately, there are at least some basic rules of thumb that span across the generational gaps and they can help to ensure that the marketing efforts reach everyone.
The mistake many marketers slip into is designing their entire strategy around generational assumptions that are not always true and applicable. These principles can help to avoid making a mistake and ensure that the marketing campaigns reach as many eyeballs — of variant age groups — as possible:
Contrary to conventional wisdom, Baby Boomers don’t ignore social media any more than all Millennials sidestep traditional marketing tactics. If marketers want to reach all generations successfully, they need to start using every medium at their disposal to reach out to the target audience — and not make one generation more critical than others in the campaigns.
